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The German-based enterprise software company SAP SE is one of the leading companies in the corporate technology world. In 2025, SAP's global revenue amounted to **** billion euros. For many years, the company has generated multibillion dollar revenues on a quarterly basis. According to the company's financial reports, the largest share of corporate revenue stems from cloud and software sales, which accounted for over ** billion euros of their revenue in 2025. SAP is among the top ten most valuable German brands, competing with brands like Mercedes-Benz and BMW.

SAP: A Global Leader in Technology

As of 2025, SAP employed well over 100 thousand people worldwide, most working in research and development. That year, R&D expenditure came over * billion euros. The next largest department in terms of employees was the sales and marketing division, the strength of which is apparent from the company's continued recognition as one of the most valuable technology brands worldwide. Since 2014, SAP has partnerships with IBM and Microsoft. IBM provides the infrastructure service to support SAP's cloud software, and Microsoft cooperates with SAP to provide tools for data visualization and mobile applications.