In 2024, the software company ServiceNow spent around 3.8 billion U.S. dollars on sales and marketing expenses. This was an increase compared to the previous year, when their sales and marketing spending amounted to 3.3 billion U.S. dollars.
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ServiceNow. (January 30, 2025). Total sales and marketing expenditure of ServiceNow from 2019 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. "Total sales and marketing expenditure of ServiceNow from 2019 to 2024 (in million U.S. dollars)." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. (2025). Total sales and marketing expenditure of ServiceNow from 2019 to 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. "Total Sales and Marketing Expenditure of Servicenow from 2019 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow, Total sales and marketing expenditure of ServiceNow from 2019 to 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1254453/servicenow-sales-and-marketing-expenditure/ (last visited July 29, 2026)
Total sales and marketing expenditure of ServiceNow from 2019 to 2024 (in million U.S. dollars) [Graph], ServiceNow, January 30, 2025. [Online]. Available: /statistics/1254453/servicenow-sales-and-marketing-expenditure/
