Missing percentage points to 100 percent are probably due to rounding. The source provides no information about the number or the age of participants nor the method of survey.
For "smaller/regional companies" survey specified "such as regional or family-owned companies."
For "natural/organic companies" survey specified "that only make natural and organic products."
For "mass-market leaders" survey specified "larger, general-market food companies with the leading brands in retailers such as supermarkets or supercenters."
Citation formats
Share of U.S. consumers who trust pet food product information by manufacturer 2018
This statistic shows the results of a 2018 survey in which U.S. consumers were asked if they trusted the pet food product information released by various types of pet food manufacturers. According to the report, ** percent of respondents neither agreed nor disagreed with the statement when it came to smaller companies and mass-market leaders.
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Petfood Industry. (March 1, 2018). Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/831762/consumer-trust-pet-food-product-information-us/
Petfood Industry. "Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type." Chart. March 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/831762/consumer-trust-pet-food-product-information-us/
Petfood Industry. (2018). Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/831762/consumer-trust-pet-food-product-information-us/
Petfood Industry. "Consumer Opinion about The Trustworthiness of Pet Food Product Information in The United States in 2018, by Manufacturer Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2018, /statistics/831762/consumer-trust-pet-food-product-information-us/
Petfood Industry, Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type ÌÇÐÄÆƽâ°æ, /statistics/831762/consumer-trust-pet-food-product-information-us/ (last visited August 05, 2026)
Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type [Graph], Petfood Industry, March 1, 2018. [Online]. Available: /statistics/831762/consumer-trust-pet-food-product-information-us/
