Visa, Mastercard market share in Sweden| ��ƽ��

Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Sweden from 2018 to 2024

Characteristic	Mastercard	Visa	American Express
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Release date

March 2026

More information

Region

Sweden

Survey time period

2018 to 2024

Special properties

Based on total transaction value, either online or offline

Supplementary notes

The figures have been gathered by ��ƽ�� from several publications.

Percentage points exceeding or below 100 percent are probably due to rounding.

The source does not define the "Others" category. "Local card schemes" only featured for 2016.

Citation formats

The market share of Mastercard in Sweden was significantly larger than that of both Visa and American Express. In 2024, Mastercard reached a market share of ** percent, followed by Visa with a market share of ** percent. Only a small share used American Express, amounting to *** percent. On a European level, the market share of Mastercard and Visa was almost reversed to those of Sweden. Mastercard was only the second most common while Visa was the leading payment card brand, in terms of purchase volume.

 Card payments in Sweden

Paying with a card is the most common payment method in Sweden. A total of **** million payment cards were issued in Sweden in 2022. Payments with debit cards were especially common. For example,��Swedish transaction values were higher for debit cards than those from credit cards, reaching a total value of *** billion Swedish kronor in 2019.

 Cashless Sweden

Sweden is often said to be a cashless society, but is the country totally cashless? According to data from 2018, Sweden is not yet completely cashless, but the trend is going in that direction. In 2021, ****��percent of the total payments in the country were made by cash.