* VF Corporation operates and reports using a 52/53 week fiscal year ending on the Saturday closest to March 31 of each year. VF previously used a 52/53-week fiscal year ending on the Saturday closest to December 31 of each year. ** Transition period three months ended March 2018 (unaudited).
Figures preceding 2023 were retrieved from earlier publications.
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Advertising costs of VF Corporation worldwide from 2017 to 2025
In its fiscal year 2025, VF Corporation spent 818.8 million U.S. dollars on advertising activities worldwide. The company is one of the world’s largest in apparel, footwear, and accessories, owning brands like Vans, The North Face, and Timberland. In 2024, VF Corporation spent slightly more to advertise its products, around 820.6 million dollars.
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VF Corporation. (May 22, 2025). VF Corporation's advertising costs worldwide from 2017 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/828202/vf-corporation-advertising-spending-worldwide/
VF Corporation. "VF Corporation's advertising costs worldwide from 2017 to 2025 (in million U.S. dollars)." Chart. May 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/828202/vf-corporation-advertising-spending-worldwide/
VF Corporation. (2025). VF Corporation's advertising costs worldwide from 2017 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/828202/vf-corporation-advertising-spending-worldwide/
VF Corporation. "Vf Corporation's Advertising Costs Worldwide from 2017 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2025, /statistics/828202/vf-corporation-advertising-spending-worldwide/
VF Corporation, VF Corporation's advertising costs worldwide from 2017 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/828202/vf-corporation-advertising-spending-worldwide/ (last visited July 27, 2026)
VF Corporation's advertising costs worldwide from 2017 to 2025 (in million U.S. dollars) [Graph], VF Corporation, May 22, 2025. [Online]. Available: /statistics/828202/vf-corporation-advertising-spending-worldwide/
