The graph displays the share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category. During the measured period, about ** percent of respondents stated that they shopped online for entertainment.
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KPMG. (November 6, 2017). Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. "Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category ." Chart. November 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. (2017). Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. "Share of Consumers in Mainland China Who Shopped via E-commerce Channels in The Last 12 Months as of October 2017, by Item Category ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2017, /statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG, Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category ÌÇÐÄÆƽâ°æ, /statistics/820862/china-share-of-consumers-shopping-online-by-category/ (last visited July 29, 2026)
Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category [Graph], KPMG, November 6, 2017. [Online]. Available: /statistics/820862/china-share-of-consumers-shopping-online-by-category/
