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*Projection.
**Forecast.

The market size of baby goods is calculated based on the shipment value at the makers, and the services based on the sales at the providers of the services.
Research targets were companies developing goods and services for babies, expecting mothers and raising children.
The Japanese baby goods and service market includes the market of goods for babies (age 0-2), giving birth, and raising children (i.e., food, clothing, personal belongings, toys/intellectual training goods/information goods, as well as of the services for babies, expecting mothers, and raising children (i.e., maternity schools, nursery school/day-care facilities for children, baby sitters, etc.). Additionally, some goods and services for infants of 3 years of age or more are included.

Data prior to 2017 comes from previous reporting.
100 Japanese yen equal 0.7 U.S. dollars or 0.59 euros as of July 2025. 
Values have been rounded.