This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by ethnicity. During the January 2018 survey period, across all ethnicity groups, most dating app users stated that they would not pay premium fees, with ** percent of Hispanic users stating such outcome, and ** percent of those under other ethnicity expressing similarly.
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Morning Consult. (February 16, 2018). Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity." Chart. February 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. (2018). Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Users Willingness to Pay for Premium Fees for Dating Apps or Services in The United States as of January 2018, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2018, /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult, Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/ (last visited August 01, 2026)
Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity [Graph], Morning Consult, February 16, 2018. [Online]. Available: /statistics/809434/us-spending-willingness-for-adult-dating-website-or-app-membership/
