| Characteristic | All markets | China |
|---|---|---|
| Cultural attractions | 42% | 41% |
| Try local food and drink | 18% | 37% |
| Countryside/natural beauty | 22% | 34% |
| A culture different from my own | 19% | 25% |
| A good deal | 18% | 25% |
| Contemporary culture | 18% | 24% |
| Accomodation (variety & quality) | 16% | 22% |
| Security / safety | 17% | 22% |
| Wide variety of places to visit | 25% | 21% |
| Vibrant cities | 22% | 20% |
| The climate / weather | 12% | 18% |
| Cost of staying in the destination | 12% | 17% |
| Wanted to go somewhere new | 23% | 17% |
| Ease of getting to the country | 21% | 16% |
| Easy to get around | 22% | 15% |
| Watching sport | 10% | 14% |
| Somewhere English-spoken | 22% | 11% |
| Wide range of holiday activities | 13% | 10% |
| Visiting friends or relatives | 22% | 9% |
| A mix of old and new | 19% | 9% |
| Easy to get plan/organize | 16% | 8% |
| Visit a film/TV location | 9% | 8% |
| Meeting locals | 13% | 7% |
| Easy to visit with children | 8% | 7% |
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Source
Sources
Release date
November 2019
More information
Region
United Kingdom (Great Britain)
Survey time period
2016
Special properties
Visitors
Method of interview
Online survey
Supplementary notes
The source adds that the results were adjusted so that the sum of all influences for each market is equivalent to the global total ('all markets'), to enable meaningful comparisons.
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