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One of the oldest organized sectors in India are tea and coffee. The global production has increased exponentially and the market size of the coffee and tea industry across the nation was around *** billion Indian rupees in 2017. Indian tea is amongst the finest in the world due to the heavy investments and innovations in the processing units and the care taken during harvest and processing owing to the importance the citizens give to chai in their everyday life.

Spreading the beverage love

Main tea cultivation areas in the south Asian country are in Assam, Darjeeling and the Dooars region. Almost three-fourths of the produce is consumed locally within the nation. However, a lot of value is also generated through exports. The value of tea and coffee exports from India was over *** billion Indian rupees in fiscal year 2018. Coffee is also a popular commodity that is produced extensively in the country. The nation is the third largest producer of coffee in Asia followed by Vietnam and Indonesia. Italy is the highest importer of coffee from India and generated an export value of over *** billion Indian rupees in financial year 2018.

The future

With majority of the Indian population being between 18 to 46 years of age, the likeliness of these beverages being consumed at work or at the local ‘dhabas’ for a casual gathering remains relatively high. The erratic weather conditions and climate change might be key factors to consider if the nation of chai and filter coffee lovers want to have sufficient quantities for supply for both, the domestic and international markets.