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Leading grocery stores' penetration rate in the Netherlands in 2024, by store brand

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Sources

Release date

May 2024

Region

Netherlands

Survey time period

May 2024

Supplementary notes

Penetration rate is defined by the source as the share of households who have visited a given supermarket chain in the last four weeks.

Citation formats

Penetration rate of supermarket chains in the Netherlands 2024, by chain

Published by
T. Ozbun,
Mar 20, 2025

As of May 2024, Albert Heijn was by far the supermarket chain with the highest penetration rate in the Netherlands, boosting a share of close to ** percent. This means that more than **** of Dutch households did their grocery shopping at Albert Heijn in 2024. On the other end of the list was discounter chain Aldi, which had a penetration rate of approximately ** percent.

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Statistics on " Supermarkets in the Netherlands "

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Topics

Supermarkets in the NetherlandsSupermarkets in the U.S.Supermarkets in the United Kingdom (UK)Supermarkets in Mexico Supermarkets in Spain
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