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November 2015
China, France, Saudi Arabia, United States
September to October 2015
450 respondents**
30-54 years
people who spent at least 1,000 euros for luxury goods in the six months preceding the survey
* The question was formulated by the source as follows:
"For each of the following words, please indicate to what degree they correspond to your personal idea of ​​luxury:
- Quality
- Elegance
- Sophistication
- Style
- Pleasure
- Distinction
- Service
- Exclusiveness
- Creativity
- Happiness
- Trendiness
- Investment
- Emotion
- Lightness
- Tradition
- Simplicity
- Frivolity
- Superficiality"
** 90 people were interviewed in each of the following cities: Paris, New York , Shanghai, Beijing and Dubai.
The source does not specify the exact survey method used.
