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Value of the meal-kit delivery service market in the United States in 2021, 2022 and 2024 (in billion U.S. dollars)

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Sources

Release date

June 2021

Region

United States

Survey time period

June 2021*

Special properties

forecasts

Supplementary notes

* The source does not specify the date of survey. The date provided is the month of publication.

Citation formats

Meal-kit delivery sales value in the U.S. 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2021

Fresh-food meal kits are a growing industry in the United States. In 2021, the industry was estimated at *** billion U.S. dollars, and it is set to keep growing. By 2024, the segment could generate sales for over *** billion dollars.

Serving consumer’s needs

Fresh-food meal kit delivery services send customers a variety of fresh ingredients with a recipe with which to construct the meal. The service is beneficial to consumers who are short on time but still wish to be able to eat meals with fresh ingredients, rather than relying on restaurant or prepared meals. In a recent survey, three of the top four reasons for using meals kits according to consumers centered around convenience.

Main players

As of February 2018, Blue Apron and HelloFresh were the leading meal kit delivery companies in the United States. Together, the two companies account for nearly ** percent of the market. Both companies have experienced explosive growth, with Blue Apron’s net revenue growing by *** percent from 2014 to 2018 and HelloFresh’s revenue growing by percent over the same period.

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