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Number of deodorant users in Germany from 2017 to 2020, by brand (in millions)

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Until 2013 Nivea, from 2014 Nivea/Nivea MEN, from 2015 separate once again.
Information on main unit:
Base: German-speaking population from 14 years of age.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people
The values presented here refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
Further information on methodology is available here.

Citation formats

Deodorant users in Germany 2017-2020, by brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 18, 2020
This data presents the results of a survey on the number of deodorant users in Germany from 2017 to 2020, by brand. In 2020, **** million people used Axe deodorants, while **** million preferred Rexona.
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