English speaking female population; those who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same face makeup (foundation, concealer, powder, blush etc.) product. | I always try different face makeup (foundation, concealer, powder, blush etc.) product.]"
Citation formats
Face make-up: women's loyalty to products in the UK 2017
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked how often they purchase the same face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, ** percent see themselves as completely loyal face make-up users, always sticking to the same product. Meanwhile, the largest proportion of respondents (** percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
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ÌÇÐÄÆƽâ°æ. (June 1, 2017). Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Female Customers' Opinions on Face Make-up (Foundation, Concealer, Powder, Blush Etc.) Product Loyalty in The United Kingdom (Uk) in 2017*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* ÌÇÐÄÆƽâ°æ, /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/ (last visited August 03, 2026)
Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
