This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual cosmetic (foundation, lipstick, mascara etc.) brand. The most likely reason for switching brands is wanting to try something new, quoted by ** percent of respondents. Other frequently cited reasons for brand switching are deals on other brands (** percent), dissatisfaction with one's usual brand (** percent) and recommendations from friends/acquaintances (** percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (June 1, 2017). What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? ." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "What Would Make You Switch Your Usual Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.) Brand? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? ÌÇÐÄÆƽâ°æ, /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/ (last visited August 05, 2026)
What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
