This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying decorative cosmetic products, such as foundation, lipstick and mascara. Among those surveyed, ** percent said that they base their cosmetic purchases on the quality of products, making this the most important criteria in the provided list. Other frequently cited factors were value for money (54 percent) and the brand of cosmetics (44 percent).
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ÌÇÐÄÆƽâ°æ. (June 1, 2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Based on Which Criteria Do You Usually Select Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? ÌÇÐÄÆƽâ°æ, /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/ (last visited August 05, 2026)
Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
