The graph displays the share of consumers in mainland China shopping on online e-commerce platforms in 2015, by category. In 2015, about ** percent of consumers in mainland China had shopped on online e-commerce platforms for travel products.
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KPMG. (November 20, 2016). Consumers in mainland China shopping on online e-commerce platform in 2015, by category (in percentage) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/
KPMG. "Consumers in mainland China shopping on online e-commerce platform in 2015, by category (in percentage)." Chart. November 20, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/
KPMG. (2016). Consumers in mainland China shopping on online e-commerce platform in 2015, by category (in percentage). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/
KPMG. "Consumers in Mainland China Shopping on Online E-commerce Platform in 2015, by Category (in Percentage)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2016, /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/
KPMG, Consumers in mainland China shopping on online e-commerce platform in 2015, by category (in percentage) ÌÇÐÄÆƽâ°æ, /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/ (last visited July 29, 2026)
Consumers in mainland China shopping on online e-commerce platform in 2015, by category (in percentage) [Graph], KPMG, November 20, 2016. [Online]. Available: /statistics/718511/china-share-of-consumers-shopping-on-online-e-commerce-platforms-by-category/
