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Postpay customers made up the vast majority of EE Mobile’s customer base in 2018, with approximately **** million subscribers on this form of contract. The company also had **** prepay customers, and **** million customers under mobile virtual network operators. As of , the company provided a service for million mobile accounts.

Post-paid plans increasing in popularity

National figures reveal that EE is not the only company to see an increase in the number of customers choosing post-paid mobile plans. In 2010, ** percent of the **** million mobile subscribers in the United Kingdom, chose to go on a post-paid contract. By 2018, this figure skyrocketed to ** percent of the nation’s million subscribers.

Post-paid customers are active customers

On average, post-paid customers are far more active users of their phones than their pre-paying counterparts. While pre-paid customers spent an average of minutes talking on the phone in 2018, post-paid customers registered an average of minutes per customer.