According to the source, this statistic was based on in-depth interviews with cosmetics industry groups in South Korea, surveys of relevant experts and INI R&C's studies.
Figures have been translated from Korean.
Citation formats
Main factors when purchasing premium cosmetics in South Korea 2016
This statistic displays main purchase factors of customers for premium cosmetics in South Korea in 2016. That year, **** percent of the respondents in South Korea stated that brand was the most important factor for them when purchasing premium cosmetics.
Click here to find out about main purchase factors in the low and middle price cosmetics segment in South Korea.
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Ministry of Trade, Industry and Resources, & INI R&C, & KTC. (December 9, 2016). Customer considerations when purchasing premium cosmetics in South Korea in 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/
Ministry of Trade, Industry and Resources, und INI R&C, und KTC. "Customer considerations when purchasing premium cosmetics in South Korea in 2016." Chart. December 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/
Ministry of Trade, Industry and Resources, INI R&C, KTC. (2016). Customer considerations when purchasing premium cosmetics in South Korea in 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/
Ministry of Trade, Industry and Resources, and INI R&C, and KTC. "Customer Considerations When Purchasing Premium Cosmetics in South Korea in 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2016, /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/
Ministry of Trade, Industry and Resources & INI R&C & KTC, Customer considerations when purchasing premium cosmetics in South Korea in 2016 ÌÇÐÄÆƽâ°æ, /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/ (last visited August 03, 2026)
Customer considerations when purchasing premium cosmetics in South Korea in 2016 [Graph], Ministry of Trade, Industry and Resources, & INI R&C, & KTC, December 9, 2016. [Online]. Available: /statistics/712442/south-korea-premium-cosmetics-purchase-considerations/
