As of January 2021, Valio had the highest number of views of nearly **** million. Valio's competitor Arla, placed second in the ranking. YouTube channels Vaasan leipomot, FAST PRO and Atria Kokkaamo also enjoyed millions of viewers. In the survey period, the leading Finnish brands on YouTube across all industries included Elisa, Finnair and Valio.
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Socialbakers. (January 7, 2021). Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. "Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions)." Chart. January 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. (2021). Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. "Most Popular Youtube Channels of Fmcg Brands in Finland as of January 2021, by Number of Video Views (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2021, /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers, Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) ÌÇÐÄÆƽâ°æ, /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/ (last visited August 06, 2026)
Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) [Graph], Socialbakers, January 7, 2021. [Online]. Available: /statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
