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In January 2024, Temu was the most downloaded shopping app for Android users in Italy, with over *** thousand downloads. Shein followed, with approximately *** thousand downloads during the examined period. Wallapop ranked third, amassing nearly *** thousand downloads from the Google Play Store in Italy.

Ecommerce in Italy

Ecommerce continues to flourish in Italy, thanks to the estimated**** million Italians who used the internet for shopping as of September 2020. The B2C market increased significantly from 2016 to 2020, climbing from **** billion euros to **** billion euros. While apps such as AliExpress have been racking up the downloads, most Italians still prefer to do their online shopping at a desktop computer. Those who choose to use mobile devices, however, do so as they believe it is faster and easier.

Italy’s highest grossing Android apps

Each of the highest grossing apps for android devices in Italy during April 2021 were gaming apps. Coin Master led the way, generating nearly *** million U.S. dollars in revenue.