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Crossovers are Americans’ favorite type of passenger vehicle. This category accounts for over ** percent of automobile sales in the United States as of March 2026. The most popular models include Honda’s CR-V, Nissan’s Rogue, and Toyota’s RAV4. In 2025, U.S. auto buyers bought just under ** units of Toyota’s RAV4 model, making it the best-selling vehicle in this category.

Toyota is the market leader

 The RAV4 was one of the very first specimens of its kind, as production of this model began in 1994. Toyota was the second most valuable automotive manufacturer worldwide in 2025, with a brand value of just over ** billion dollars. It followed Tesla, which was first in the ranking with a gap of over ** billion dollars compared to the runner-up. Toyota’s net revenue rose to ** trillion Japanese yen in 2025 (around *** billion U.S. dollars as of April 2026 exchange rates).

 Crossovers benefit from the shift away from sedans

  Crossover SUVs (sport utility vehicles) combine the fuel efficiency levels of compact and midsized cars and the higher seating positions of light trucks. They gained in popularity when fuel prices were low, and consequently, automakers increased production volumes and model additions of this vehicle type. Between 2014 and 2024, U.S. car sales fell from over *** million to around million units. Concurrently, light truck sales increased from *** million units in 2014 to close to **** million units in 2024. The impact of the COVID-19 pandemic on vehicle demand led to a *** percent drop in light truck sales in 2020. This drop in vehicle sales impacted countries across the globe.