The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
The statistic shows the frequency of Apple Siri use among U.S. adults as of . At that time, * percent of U.S. respondents used Apple Siri multiple times a day. A total of ** percent of survey respondents did not use the virtual assistant at all.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (March 11, 2017). Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. "Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. (2017). Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult. "Apple Siri Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2017, /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
Morning Consult, Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency ÌÇÐÄÆƽâ°æ, /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/ (last visited July 27, 2026)
Apple Siri virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: /statistics/696740/united-states-virtual-digital-assistant-ownership-survey-apple-siri-use/
