This question was phrased by the source as follows: "Quali canali di messaggistica social sono utilizzati dalla banca con la clientela attuale e potenziale?". The shares are computed over the total of banks already active on social media platforms.
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Messaging channels used by small banks in Italy 2016
This statistic displays the results of a survey on the type of messaging channels used by small banks to communicate with current and potential customer in Italy in 2016. During the survey period, it was found that ** percent of the small banks used Facebook Messenger as messaging channel.
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Associazione bancaria italiana, & KPMG. (March 6, 2017). Type of messaging and networking channels used by small banks in Italy in 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/686532/messaging-channels-used-by-small-banks-in-italy/
Associazione bancaria italiana, und KPMG. "Type of messaging and networking channels used by small banks in Italy in 2016." Chart. March 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/686532/messaging-channels-used-by-small-banks-in-italy/
Associazione bancaria italiana, KPMG. (2017). Type of messaging and networking channels used by small banks in Italy in 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/686532/messaging-channels-used-by-small-banks-in-italy/
Associazione bancaria italiana, and KPMG. "Type of Messaging and Networking Channels Used by Small Banks in Italy in 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2017, /statistics/686532/messaging-channels-used-by-small-banks-in-italy/
Associazione bancaria italiana & KPMG, Type of messaging and networking channels used by small banks in Italy in 2016 ÌÇÐÄÆƽâ°æ, /statistics/686532/messaging-channels-used-by-small-banks-in-italy/ (last visited July 28, 2026)
Type of messaging and networking channels used by small banks in Italy in 2016 [Graph], Associazione bancaria italiana, & KPMG, March 6, 2017. [Online]. Available: /statistics/686532/messaging-channels-used-by-small-banks-in-italy/
