In fiscal year 2025 (April 2024 to March 2025), video game publisher Electronic Arts (EA) spent over 962 million U.S. dollars on marketing and sales-related activities. This represents a six percent decrease compared to the previous year. During the observed period, EA lowered its advertising and promotional spending on Star Wars Jedi: Survivor, and Apex Legends, and increased marketing spend on its new release Dragon Age: The Veilguard.
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Electronic Arts. (May 13, 2025). Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. "Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2025 (in million U.S. dollars)." Chart. May 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. (2025). Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts. "Marketing and Sales Expenditure of Electronic Arts from Fiscal 2013 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2025, /statistics/672141/electronic-arts-marketing-and-sales-spending/
Electronic Arts, Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/672141/electronic-arts-marketing-and-sales-spending/ (last visited July 26, 2026)
Marketing and sales expenditure of Electronic Arts from fiscal 2013 to 2025 (in million U.S. dollars) [Graph], Electronic Arts, May 13, 2025. [Online]. Available: /statistics/672141/electronic-arts-marketing-and-sales-spending/
