defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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Air conditioner brand competitiveness index in South Korea 2025
According to the 2025 National Brand Competitiveness Index in South Korea, the brand competitiveness index of LG Whisen measured ** out of 100. Samsung Electronics followed with an index score of ** out of 100, both rising by one point year-on-year.
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JoongAng Ilbo (The Central Times). (May 25, 2025). National Brand Competitiveness Index of air conditioner brands in South Korea in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of air conditioner brands in South Korea in 2025 ." Chart. May 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2025). National Brand Competitiveness Index of air conditioner brands in South Korea in 2025 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Air Conditioner Brands in South Korea in 2025 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2025, /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of air conditioner brands in South Korea in 2025 ÌÇÐÄÆƽâ°æ, /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/ (last visited July 28, 2026)
National Brand Competitiveness Index of air conditioner brands in South Korea in 2025 [Graph], JoongAng Ilbo (The Central Times), May 25, 2025. [Online]. Available: /statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
