| Characteristic | Avid fans | Casual fans |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
May 2016
Region
United States
Survey time period
March 24-30, 2016
Number of respondents
400 respondents
Age group
18 years and older
Special properties
Big fans of NCAA basketball and football; Watch/listen/attend at least 20 NCAA basketball games per season; Have a favorite NCAA basketball team
Method of interview
Online panel
Supplementary notes
* UPS has been an official sponsor of the NCAA since 2010
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