| Characteristic | Avid fans | Casual fans |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
May 2017
Region
United States
Survey time period
March 28 - April 4, 2017
Number of respondents
400 respondents
Age group
18 years and older
Special properties
Big fans of NCAA basketball and football; Watch/listen/attend at least 20 NCAA basketball games per season; Have a favorite NCAA basketball team
Method of interview
Online panel
Supplementary notes
* Coca Cola has been an official sponsor of the NCAA since 2002
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