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Words used to describe the brand image of Gourmet Burger Kitchen (GBK) in the United Kingdom (UK) in 2015*

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Sources

Release date

2016

Region

United Kingdom

Survey time period

June 2015

Number of respondents

1,053 respondents

Age group

16 years and older

Special properties

All who have heard of the brand and expressed an opinion

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source: "Now, from the list below, please select all words that describe your image of each brand".

Citation formats

Gourmet Burger Kitchen brand perception in the United Kingdom (UK) 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2017
The statistic displays words used to describe the brand image of the Gourmet Burger Kitchen (GBK) chain in the United Kingdom by internet users surveyed in ****. The survey results showed 'authentic', 'special' and 'welcoming' as three of the most frequently chosen words with ** percent, ** percent and ** percent of respondents respectively.
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