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In 2015, John Deere held the greatest share of the sales volume of tractors in the European market. **** percent of all tractors sold in Europe that year were produced by this American Corporation. John Deere was followed by the FIAT-controlled company New Holland with **** percent of the European tractor market share.

CNH and AGCO held together almost ** percent of the European market for tractors in 2015

Even if John Deere on its own controlled **** percent of the market in 2015, it is important to notice that New Holland, Case IH and Steyr together accounted for **** percent of the market share in 2015. These three companies all belong to the Case New Holland Group (CNH). Tractor manufacturers Challenger, Fendt, Massey Ferguson and Valtra, on the other hand, are held by the American agricultural equipment manufacturer AGCO. If this AGCO Group is taken into account, John Deere is pushed to the third position. AGCO would then hold **** percent of the market share with **** percent for Case New Holland, AGCO’s net income for 2015 was *** million dollars. John Deere registered alone 1941 millions of dollars .

John Deere net income also stems from a diversification of products and business segments

John Deere registered a net income that was more than double of the two AGCO ad CNH conglomerates put together. The reason behind this could be John Deere’s diversified range of products and sources of income. In 2018, the company recorded 792 millions of U.S. dollars in operating profit. John Deere also increases its net income by producing and selling construction machinery. In 2017, its sales of construction equipment were valued at around **** billion dollars.