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The global revenue of Merlin Entertainments, a theme park company that operates Alton Towers, Thorpe Park, Legoland, and several other well-known global amusement and theme parks, amounted to approximately *** billion British pounds in 2025. This represented a decrease of roughly three percent compared to the previous year.

Merlin Entertainments subsidiaries

Merlin Entertainments has a wide range of subsidiaries across the globe, many of which make up major theme park chains. The number of Merlin Entertainments’ attractions worldwide provides a glimpse into the diversity of the firm’s portfolio: ***Sealife Centres, ** Legoland (trademarked as LEGOLAND) Discovery Centres, and ** Madame Tussauds in 2025. Out of these attractions, the Legoland parks generally generated the highest revenue for the conglomerate,totaling *** million British pounds in 2024. 

Legoland: the crown jewel of Merlin Entertainments

Considering that Legoland generated global revenue of *** million British pounds and the number of annual visitors to Legoland worldwide did not drop below ** million in the three years before beginning of the coronavirus (COVID-19) pandemic, the LEGO-inspired theme parks have proven themselves to be among Merlin Entertainments’ most important assets. For example, when looking at a 2024 ranking of the leading theme parks in the United Kingdom by value, Legoland Windsor came out on top.