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Legoland (trademarked as LEGOLAND) generated *** million British pounds in revenue from its parks and resorts worldwide in 2024. This represented a decrease over the previous year's figure of *** million British pounds.
Owned and operated by the British theme park company Merlin Entertainments, Legoland parks are themed around LEGO and are designed specifically for families with children. The amusement park chain currently consists of ** resorts: Legoland Billund, Legoland Windsor, Legoland Deutschland, Legoland Malaysia, Legoland Dubai, Legoland Japan, Legoland New York, Legoland California, Legoland Florida, Legoland China and Legoland Korea. In 2024, the parks saw over 17 million visitors. Within Europe, the Legoland Windsor in Berkshire, England was among the highest valued theme parks, estimated at *** million U.S. dollars as of May 2024.Â
The plastic bricks are some of the most popular toys round the world. The net sales of the Lego group worldwide surpassed the ** billion Danish kroner mark in 2024, having grown every year since 2017. In reflection of the brand's commercial standing, LEGO was estimated to be worth more than ** billion U.S. dollars.
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