| Characteristic | Share of individuals |
|---|---|
| - | - |
| - | - |
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April 2016
Italy
2014 to 2015
23,000 respondents
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
This question was phrased by the source as follows: "Quale azione ha compiuto con il proprio smartphone all'interno del punto vendita?鈥 . The answer was: 鈥淗o pagato per il mio acquisto".
