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Between 2013 and 2016, the attendance at the Lucca Comics & Games convention increased from *** thousand attendants in 2013 to *** thousand people as of 2016. The popular Italian event for comics and games fans also gathered an increasing number of paying visitors, who went from nearly *** thousand people in 2013 to *** thousand people in 2016.

Visitors of the event

According to official data related to 2015, Italian visitors of the exhibition came largely from Tuscany, the Italian region of the venue, while foreign visitors were below percent of the total audience.

The cultural industry behind the event

Lucca Comics & Games gathers video games’ players, as well as readers of comics, graphic novels or manga. Over the last years, this segment of publishing industry has been gaining value in Italy, as sales of comics alone went from *** million euros in 2012 to **** million euros in 2017. Besides, the market of graphic novels sold by small publishers reported a sales value of *** million euros in 2018, an increase compared to the previous years. Similarly, the sales value of manga distributed by small publishers went from *** thousand euros in 2016 to thousand euros in 2018.