| Characteristic | Number of sessions per user |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
September 2016
Region
United Kingdom
Survey time period
August 2016
Age group
18 years and older
Special properties
internet users
Supplementary notes
The source adds the following information on methodology:
"The Verto Analytics single-source measurement methodology is
based on behavioural data gathered from a panel of consumers that
own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we
quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."
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