This statistic shows a ranking of total advertising costs spent by health insurance companies in the Netherlands as of 2017 (in thousand euros). Health insurance in the Netherlands combines elements of both public as well as private insurance. The Netherlands has **** big health insurance concerns in the Netherlands (*** since early 2018), each with multiple companies. As of 2018, there are ** health insurance companies. Some of those companies also have multiple brands.
It is mandatory to have at least a basic health insurance (in Dutch: basisverzekering) when you work in the Netherlands, because healthcare is funded through taxation of income. Because of this, health insurers have to publicly publish information on, for example, advertising costs.
In 2017, Zilveren Kruis Zorgverzekeringen was the insurer which the most on advertising costs: approximately *** million euros. The average advertising costs per customer in 2016, however, reached **** euros per customer.
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Various sources. (January 1, 2018). Total advertising costs of health insurance companies in the Netherlands in 2017, by company (in 1,000 euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/
Various sources. "Total advertising costs of health insurance companies in the Netherlands in 2017, by company (in 1,000 euros)." Chart. January 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/
Various sources. (2018). Total advertising costs of health insurance companies in the Netherlands in 2017, by company (in 1,000 euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/
Various sources. "Total Advertising Costs of Health Insurance Companies in The Netherlands in 2017, by Company (in 1,000 Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2018, /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/
Various sources, Total advertising costs of health insurance companies in the Netherlands in 2017, by company (in 1,000 euros) ÌÇÐÄÆƽâ°æ, /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/ (last visited August 04, 2026)
Total advertising costs of health insurance companies in the Netherlands in 2017, by company (in 1,000 euros) [Graph], Various sources, January 1, 2018. [Online]. Available: /statistics/612902/ad-spending-of-biggest-healt-insurance-companies-in-the-netherlands/
