* According to the source: 'Note that for this report ‘households’ includes owner occupiers (freeholders and leaseholders) social housing and privately rented tenants.' **At risk households are defined as those addresses that have a medium or high risk of flooding.
This statistic illustrates how households decided on their home insurance provider in the United Kingdom (UK) as of 2015, for both all households and those households at risk of flooding. It can be seen that ** percent of at risk households stated that they chose their current provider because they had used the company before.
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Defra. (November 26, 2015). Thinking about when you most recently changed, renewed or took out home insurance, how did you choose which company to insure with? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/
Defra. "Thinking about when you most recently changed, renewed or took out home insurance, how did you choose which company to insure with?." Chart. November 26, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/
Defra. (2015). Thinking about when you most recently changed, renewed or took out home insurance, how did you choose which company to insure with?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/
Defra. "Thinking about When You Most Recently Changed, Renewed or Took out Home Insurance, How Did You Choose Which Company to Insure With?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Nov 2015, /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/
Defra, Thinking about when you most recently changed, renewed or took out home insurance, how did you choose which company to insure with? ÌÇÐÄÆƽâ°æ, /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/ (last visited August 05, 2026)
Thinking about when you most recently changed, renewed or took out home insurance, how did you choose which company to insure with? [Graph], Defra, November 26, 2015. [Online]. Available: /statistics/611133/how-households-chose-home-insurer-by-flood-risk-united-kingdom-uk/
