The source added the following information “All premium price data is based on the median cheapest on screen price for the given period that customers see when running a quote. Premiums are therefore based on MoneySuperMarket customers only and are representative of the UK average. From October (Q4) 2018 onwards the on-screen price also includes add-ons in line with IDD, as such it may not be accurate to compare figures pre and post this date.
Figures between Q2 2023 and Q4 2024 represents median premium paid by customers for the home insurance that was purchased through Go.Compare.
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Median cost of home insurance purchased online in the UK 2013-2025
The average cost of a home insurance purchased online in the United Kingdom in January 2025 reached * British pounds. When a property is insured, there are a number of risk factors that are taken into account by insurers to calculate what premium should be paid. The main risks to a building include the risks of flooding and damage through storms, fire, and subsidence of the land. In terms of the contents of the building, flooding and fire are two of the highest risks alongside burglary.
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ÌÇÐÄÆÆ½â°æ. (March 27, 2025). Median premium paid online for home insurance in the United Kingdom (UK) from Q1 2013 to January 2025 (in British pounds) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/
ÌÇÐÄÆÆ½â°æ. "Median premium paid online for home insurance in the United Kingdom (UK) from Q1 2013 to January 2025 (in British pounds)." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/
ÌÇÐÄÆÆ½â°æ. (2025). Median premium paid online for home insurance in the United Kingdom (UK) from Q1 2013 to January 2025 (in British pounds). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/
ÌÇÐÄÆÆ½â°æ. "Median Premium Paid Online for Home Insurance in The United Kingdom (Uk) from Q1 2013 to January 2025 (in British Pounds)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/
ÌÇÐÄÆÆ½â°æ, Median premium paid online for home insurance in the United Kingdom (UK) from Q1 2013 to January 2025 (in British pounds) ÌÇÐÄÆÆ½â°æ, /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/ (last visited August 03, 2026)
Median premium paid online for home insurance in the United Kingdom (UK) from Q1 2013 to January 2025 (in British pounds) [Graph], ÌÇÐÄÆÆ½â°æ, March 27, 2025. [Online]. Available: /statistics/1055708/median-house-insurance-costs-online-in-the-united-kingdom/