*Refers to 2023. The number of respondents may differ to previous years. **From 2016 onwards: includes digital newspapers. ***The age group given for 2020 on was 65 to 85 years. ****9-14 years was the smallest age group in the 2022 survey and thus, no figures were separately reported. Figures for years 2009 to 2021 were provided in earlier reports.
Citation formats
Share of daily newspaper subscribers in Sweden 2009-2023, by age group
In 2023, those aged between 65 and 85 years old were most likely to subscribe to a daily newspaper, with ** percent reporting doing so, compared to ** percent of adults aged 45 to 64 years. Meanwhile, ** to 44-year-olds were the least likely to have a daily newspaper subscription, in line with trends over the past few years.
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NORDICOM. (May 14, 2024). Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. "Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group." Chart. May 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. (2024). Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. "Share of Daily Newspaper Subscribers in Sweden from 2009 to 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2024, /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM, Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/ (last visited August 01, 2026)
Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group [Graph], NORDICOM, May 14, 2024. [Online]. Available: /statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
