According to a survey conducted in 2022, Hungary and Poland registered the highest degree of familiarity with the concepts of virtual reality in Europe, while Spain ranked first regarding the term augmented reality. In all listed countries, the concept of the metaverse was the least known.
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Ipsos. (May 25, 2022). Share of respondents who reported to be familiar with virtual reality, augmented reality and the metaverse in selected European countries in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/
Ipsos. "Share of respondents who reported to be familiar with virtual reality, augmented reality and the metaverse in selected European countries in 2022." Chart. May 25, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/
Ipsos. (2022). Share of respondents who reported to be familiar with virtual reality, augmented reality and the metaverse in selected European countries in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/
Ipsos. "Share of Respondents Who Reported to Be Familiar with Virtual Reality, Augmented Reality and The Metaverse in Selected European Countries in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 May 2022, /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/
Ipsos, Share of respondents who reported to be familiar with virtual reality, augmented reality and the metaverse in selected European countries in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/ (last visited July 23, 2026)
Share of respondents who reported to be familiar with virtual reality, augmented reality and the metaverse in selected European countries in 2022 [Graph], Ipsos, May 25, 2022. [Online]. Available: /statistics/604637/familiarity-virtual-reality-metaverse-european-countries/