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Retail sales of the direct selling industry in Japan from 2016 to 2023 (in trillion Japanese yen)

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Source

Release date

August 2024

Region

Japan

Survey time period

2016 to 2023

Supplementary notes

Figures are research estimates.

Sales figures are expressed at estimated retail level and exclude value added tax. Figures are based on the size of the entire industry.

Figures prior to 2020 come from previous reporting.
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
Values have been rounded. 

Citation formats

Retail sales of the direct selling industry in Japan 2016-2023

Published by
F. Watty,
Jan 21, 2025

In 2023, the retail sales of the direct selling industry in Japan amounted to around *** trillion Japanese yen, remaining at a similar level as the previous years. That year, the Japanese direct selling industry represented the third-largest market in the Asia-Pacific region, surpassed only by China and South Korea.

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Retail trade in JapanFood retail in JapanE-commerce in JapanWholesale trade in JapanLogistics industry in Japan
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