The survey question was phrased “Please indicate how strongly you personally agree or disagree with the following statement, using a scale where "1" means "disagree strongly" and "7" means "agree strongly": I feel guilty when I do something that is not environmentally friendly."
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Japanese consumers who feel guilty doing something unsustainable 2014, by age
This statistic shows the agreement of consumers about the feeling of guilt when they do something that is not environmentally friendly in Japan, as of summer 2014, by age group. During the survey, ** percent of respondents ages 60 years and older said they agreed that they feel guilty when not acting sustainably. Of those, ** percent strongly agreed with the statement.
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GfK. (April 20, 2015). Consumers who feel guilty when they do something that is not environmentally friendly in Japanese as of summer 2014, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/
GfK. "Consumers who feel guilty when they do something that is not environmentally friendly in Japanese as of summer 2014, by age group." Chart. April 20, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/
GfK. (2015). Consumers who feel guilty when they do something that is not environmentally friendly in Japanese as of summer 2014, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/
GfK. "Consumers Who Feel Guilty When They Do Something That Is Not Environmentally Friendly in Japanese as of Summer 2014, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2015, /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/
GfK, Consumers who feel guilty when they do something that is not environmentally friendly in Japanese as of summer 2014, by age group ÌÇÐÄÆƽâ°æ, /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/ (last visited July 29, 2026)
Consumers who feel guilty when they do something that is not environmentally friendly in Japanese as of summer 2014, by age group [Graph], GfK, April 20, 2015. [Online]. Available: /statistics/558257/consumers-who-feel-guilty-when-not-acting-sustainable-japan-by-age-group/
