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In Italy, specialized stores were the favorite sales channel for e-cigarettes. The survey showed that online shops were preferred by ** percent of respondents. Only percent of Italian e-cigarette users would go to a tobacco shop. In 2015, regular and occasional e-cigarette users made up *** percent of the adult population in Italy.

How e-cigarettes are perceived

   In 2017, ** percent of Italian smokers answering to a poll thought that e-cigarettes were not harmful to the health of people who used them. Also, in 2015, ** percent of asked smokers pointed out that electronic cigarettes were less unhealthy than cigarettes and ** percent of respondents used them in an attempt to quit smoking. The latter trend is confirmed in a 2017 survey, where *** percent of European respondents said they used electronic cigarettes or a similar device to quit to stop smoking.

Types of e-cigarettes

  Electronic cigarettes and similar devices are available in different flavors and levels of nicotine, but in Italy the largest part (** percent) contains between *** and * milligrams of nicotine.