| Characteristic | Main reason | Other reason |
|---|---|---|
| Familiarity | 29% | 58% |
| Low cost | 29% | 47% |
| Reputation | 11% | 47% |
| Customer service | 6% | 44% |
| Safety standards | 7% | 33% |
| Punctuality record | 3% | 32% |
| Comfy seats/legroom | 3% | 29% |
| Offers assistance** | 6% | 29% |
| Frequent flyer/airmiles | 5% | 12% |
| Environment a priority | 3% | 8% |
| Other | 4% | 4% |
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Source
Source
Release date
June 2015
More information
Region
United Kingdom
Survey time period
November 2014 to January 2015
Number of respondents
974*
Special properties
decision-makers for whom airline/holiday company was important; all who had flown in the last 12 months
Method of interview
Telephone interviews and online survey
Supplementary notes
* The original survey question was worded as follows: "Why did you choose to fly with this airline or holiday company? And which was the main reason?". All were asked about their most recent flight.
** Only asked of all PRM (people with reduced mobility when travelling by air).
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