The statistic shows the share of shoppers who agree to try product novelties in the United Kingdom in 2015. According to the data, shoppers are less habitual and more eager to try new products when it comes to world food (81 percent who agree or strongly agree), while a total of 16 percent do not want to try new kinds of wine.
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IGD. (January 13, 2016). Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/
IGD. "Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category." Chart. January 13, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/
IGD. (2016). Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/
IGD. "Share of Respondents Who "like to Try Something New or Different" When Food Shopping in The United Kingdom (Uk) in 2015, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2016, /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/
IGD, Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category ÌÇÐÄÆƽâ°æ, /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/ (last visited August 04, 2026)
Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category [Graph], IGD, January 13, 2016. [Online]. Available: /statistics/540410/acceptance-of-food-novelties-uk-united-kingdom/
