Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding. Therefore, percentage points may exceed 100 percent.
This question was phrased by the source as follows: "On which days do you personally buy the following products? Please name all days on which you buy these products."
(Original German question: "An welchen Tagen kaufen Sie persönlich folgende Produkte ein? Bitte geben Sie alle Tage an, an denen Sie diese Produkte einkaufen.")
Citation formats
Preferred days for grocery shopping in Germany 2016-2020
This statistic shows the results of a survey on the preferred days for grocery shopping in Germany from 2016 to 2020. During the 2020 survey period it was found that roughly **** percent of Germans aged 14 years and older stated that they went grocery shopping on Saturdays.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/504474/groceries-preferred-shopping-days-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020." Chart. November 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/504474/groceries-preferred-shopping-days-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/504474/groceries-preferred-shopping-days-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Preferred Days for Shopping for Everyday Consumer Goods (Groceries, Beverages Etc.) in Germany from 2016 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2020, /statistics/504474/groceries-preferred-shopping-days-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/504474/groceries-preferred-shopping-days-germany/ (last visited July 26, 2026)
Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: /statistics/504474/groceries-preferred-shopping-days-germany/
