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Source
Source
Release date
November 2021
More information
Region
Germany
Survey time period
2018 to 2021
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
* Not included in 2018.
**First asked in 2016.
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Multiple answers were possible. Therefore, percentage points may exceed 100 percent.
The question was phrased by the source as follows: "At which of the following department stores did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Kaufhäuser/Warenhäuser haben Sie persönlich in den letzten sechs Monaten eingekauft?")
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