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Most common reasons for signing up to subscription video on demand (SVOD) services in Japan in 2017

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Source

Release date

December 2017

Region

Japan

Survey time period

2017

Number of respondents

93 respondents

Age group

18 years and older

Special properties

respondents who pay for subscription

Supplementary notes

Survey question: "What are your main reasons for signing up to / using a subscription VOD service (Netflix / Amazon Instant Video / Rakuten / other subscription service)?"

Citation formats

Leading reasons for signing up to SVOD services in Japan 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, May 23, 2025

The statistic illustrates the reasons for signing up to subscription video-on-demand (SVOD) services in Japan in 2017. During a survey, ** percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to an SVOD service.

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