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°Õ±ð±ô±ð´Úó²Ô¾±³¦²¹ enjoys a strong market presence in each of the territories in which it operates, with market shares ranging from **** percent in Mexico to nearly ** percent in Venezuela in 2023. Headquartered in Spain, °Õ±ð±ô±ð´Úó²Ô¾±³¦²¹ operates under both the °Õ±ð±ô±ð´Úó²Ô¾±³¦²¹ and o2 brand identities.

°Õ±ð±ô±ð´Úó²Ô¾±³¦²¹ strongest at home

°Õ±ð±ô±ð´Úó²Ô¾±³¦²¹â€™s home market of Spain is the largest single source of revenue for the company, generating billion euros in the country in 2023. Brazil and Germany are nearest in terms of overall revenue, generating revenues of **** billion euros and *** billion euros respectively.

Falling ARPU in the United Kingdom

Since 2015, °Õ±ð±ô±ð´Úó²Ô¾±³¦²¹ has seen a drop in the average revenue per user (ARPU) rate in the UK, falling from **** euros in 2015 to **** euros in 2020. This phenomenon is present across the market in the UK, as the price of mobile services falls.The ARPU of all post-paid mobile subscribers in the UK fell by almost ** British pounds from 2007 to 2022.